• What is MIRVCLE?

    It’s more than a brand. It’s a system — born from brokenness, built on belief.

  • broken image

    Emir Umar

    I’m Emir — Philly-born, Detroit-based.

    MIRVCLE started with a be at-up desktop pulled from the trash and a vision I couldn’t shake. What I couldn’t afford, I learned to build. What didn’t exist, I created.

    From that spark, MIRVCLE grew — not just as a company, but as a way of life.


    I don’t move alone.
    My dog Sugar walks beside me. So do my ancestors. So does anyone out here trying to turn struggle into structure.

    This ain’t just content.
    It’s coded with purpose.

    Welcome to the system.